In a democracy, there are at least three ways that citizens can make a difference, as civic activists, as civic leaders and as public executives:
- Civic Activists – Citizens who want to get engaged in civic affairs and help shape the future of their community.
- Civic Leaders – Civic activists, including community and business leaders, who want to build, prepare or spur local organizations to face future challenges.
- Public Executives – Civic leaders who want to run for public executive, harness public assets for good and restore public faith in government.
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Civic activists can get up to speed on any civic issue if they know where to look. For virtually every important civic issue, one can learn how one's jurisdiction ranks, the key factors that influence those ranks and the manner in which citizens are impacted by current laws. Armed with such tools, citizens can make a difference and move from the living room to the civic arena.
Civic leaders can exploit technology to harness local resources. A civic leader can, for instance, find the best ideas for confronting tough issues and link volunteers with local initiatives most likely to advance those ideas. By becoming more strategic, organized and disciplined, civic leaders can change their communities for the better.
Civic leaders seeking or holding public executive office (e.g., governor, mayor or county executive) must prepare. With proven tools, public executives can navigate the daunting transition period before each term and flag major fiscal, policy and management threats and opportunities. And, they can chart a pragmatic course for the future and, over the long run, restore public faith in government.